Most Brands Are Duds, Not Disrupters, Study Finds - Bloomberg

The explosion of .com Inc.’s private-label products -- batteries, baby wipes, jeans, tortilla chips, sofas -- has prompted concern that the world’s biggest online retailer could use its clout to promote these house brands at the expense of merchants selling similar products on the web store. The issue even surfaced in Senator Elizabeth Warren’s recent proposal to break up big technology companies.

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Most Brands Are Duds, Not Disrupters, Study Finds - Bloomberg

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Most Brands Are Duds, Not Disrupters, Study Finds

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