Direct-to-consumer Bra Brand Parade Valued at $200 Million

Parade is just one of several innerwear brands raising hundreds of millions of dollars, hoping to take share in the intimates market.

Underwear Brand Parade Sold to Lingerie Manufacturer Ariela & Associates

Parade bought by Fruit of the Loom licence holder

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Parade Acquired by Intimates Company Ariela & Associates International

Underwear Startup Parade Bought by Fruit of the Loom Dealer Ariela & Associates - Bloomberg

Some Ex-Parade Employees Blame Founder Cami Téllez for Collapse

Parade Review: Is This Brand Worth It? - Modern Mollie

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Parade Takes On Victoria's Secret

How Parade Underwear Took Over Instagram The New York Times, 53% OFF

Parade Launches a New Category: Bralettes » Press Release

I'm a Self-Proclaimed Bra-Hater, but I'm Obsessed With Parade's New BralettesHelloGiggles