Lifting Up a Billion-Dollar Activewear Company

In 2012, Bodybuilder Ben Francis started sewing his own workout clothes, and by 2023 he had a company worth $1.2 billion

Lululemon Hopes to Expand Home Fitness Business With Membership Program - The New York Times

Superjacked Kendall Jenner's Lookalike Who Has Left Bodybuilding World Bedazzled Rejects $18.5 Billion Worth Brand With Her Witty Sarcasm - EssentiallySports

Gymshark: He built a billion dollar fitnesswear brand in his 20s

Inside the world of L.A.'s gym-fluencer ecosystem - Los Angeles Times

How To Build A Multimillion Dollar Business Based On One Simple Rule Of Bridges

10 Effective Marketing Strategies To Grow Your Fitness Brand

Marketing Breakdown: How Gymshark Bulked Up to Being a $1+ Billion Brand - OptiMonk Blog

How Lululemon Built a $43 Billion Business From Yoga Pants

What is Alphaland? Membership, Costs, Amenities

China's Sportswear Giants Take a $25 Billion Tumble - WSJ

Laurel Hubbard, a Transgender Woman, Makes Olympics Debut - The New York Times

Top 10 sportswear brands in the world

Frameweb The get-fit flagship: how activewear brands are redefining experiential retail