Watch How Patagonia Became The Billion-Dollar Brand of the

Outdoor clothing giant Patagonia says it puts the planet ahead of profits, in part by telling customers to "buy less." It
Outdoor clothing giant Patagonia says it puts the planet ahead of profits, in part by telling customers to buy less. It's a bold mission statement that, either purposely or by happy coincidence, has resulted in tremendous growth for the company. This profile dives into the paradox of the eco-conscious outdoor retailer. (Source: Bloomberg)

Ryan Gellert on Patagonia's future after Yvon Chouinard gives the

Brand Spotlight: Patagonia

Patagonia's Founder Just Gave Away His $3 Billion Company. Here's

Billionaire Patagonia founder gives away company to fight the

Patagonia owner gives company away for climate change

Patagonia: The Billionaire Who Gave Away his Company (to the earth

Patagonia and Columbia Join Forces to Fight Trump

Can Patagonia, or any retail store, ever really be sustainable?

Strategy Study: How Patagonia Became The Benchmark In Sustainable

Philanthropy, the Billionaires' Way - The New York Times

How This Vest Turned Patagonia Into A Billion-Dollar Brand

How Patagonia Became The Men's Brand Of The Moment

How Patagonia Became Fashion's Favorite Outdoor Brand

Patagonia Founder's Big Donation Potentially Saves Him More Than