E.L.F. Beauty Will Acquire TikTok-Viral Brand Naturium for $355

On August 29, E.L.F. Beauty revealed its definitive agreement to acquire Naturium, a skin- and body-care brand known for its TikTok-viral body washes.

Briefing: Elf Beauty Acquires Naturium For $355 Million — The

e.l.f. Makeup Trending on TikTok

e.l.f. Beauty Swiped Up Naturium For $355 Mil

TikTok Made Me Buy These Viral Beauty Products - FASHION Magazine

E.l.f. Beauty acquires Naturium in 355 million dollar deal

founder beauty｜TikTok Search

Elf Beauty Acquires Skincare Brand Naturium for $355 Million

founder beauty｜TikTok Search

Nail Designs, Ideas & Polish Trends, Page 227

Naturium Joins the e.l.f. Beauty Family

E.L.F. Beauty is set to acquire the TikTok-Viral brand #Naturium

e.l.f. Beauty Swiped Up Naturium For $355 Mil

E.l.f. Beauty Acquires Naturium for $355 Million

ELF Stock: This Disruptive Cosmetics Company Is Betting TikTok

Okay, so e.l.f Beauty Bought Naturium — Here's What It Means