PBR, Kid Rock Announce Kid Rock's Rock N' Roll Rodeo

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By: PBR PUEBLO, Colo. – PBR (Professional Bull Riders) and Kid Rock today announced Kid Rock’s Rock N’ Roll Rodeo – a new team-formatted rodeo infused with contemporary music designed to increase the sport’s entertainment value and appeal to a broader audience. PBR, the world’s leading Western sports organization, is tying its premier bull riding event – the PBR World Finals: Unleash The Beast – to the unique rodeo event with entertainment curated by Kid Rock, who has sold more than 35 million albums and is leaning into the growing Western sports and lifestyle market. The partnership aims to transform rodeo into a competitive team endeavor fans can better relate to within an amped-up rock and roll atmosphere – bringing more energy, fun and accessibility to rodeo events. Kid Rock’s Rock N’ Roll Rodeo will debut on May 17, 2024 at AT&T Stadium in Arlington, TX, preceding the PBR World Finals Championship on May 18-19, also held at the home of the NFL’s Dallas Cowboys. The reimagined rodeo will feature a Team format with six teams competing in bracket-style competition featuring Kid Rock live in concert, playing all his hits and more. The all-star rodeo team competition and upbeat production Continue Reading