More “WTFashion?” Ads from Delineator: Bust Confiners (1900s) to Brassieres (1920s)

As discussed in the wonderful book Uplift, for centuries the breasts were supported from below, by a corset which pushed them up. In the mid-twenties the uplift brassiere was invented, which supported the breasts from the shoulder (with the combination of bra straps and an elastic band below the breasts.) But until the modern brassiere…

July, 2019

bust confiner from 1920 Kabo ad

Changing the Foundations of Fashion: 1929 to 1934

Siegel-Cooper catalog ad for brassier brassiere bra 1912

Gossard Bust Confiners ad images 1912

Foundation Garments

Siegel-Cooper catalog ad for brassier brassiere bra 1912

long bust flattening bandeau worn with a girdle DeBevoise ad 1925

Garters, Flappers, Rolled Stockings, and Other Stocking Stories

bras brassieres history 1900s 1910s 1920s

1700s witness2fashion