Adidas is banking on Beyonce for growth with Ivy Park athletic

Adidas is banking on pop icon Beyonce, who's dominated the airwaves for more than two decades, to do the same for the company with her new adidas x Ivy Park athletic wear collection, which makes its debut in adidas stores and online at midnight.
Adidas is banking on pop icon Beyonce, who's dominated the airwaves for more than two decades, to do the same for the company with her new adidas x Ivy Park athletic wear collection, which makes its debut in adidas stores and online at midnight.

Ashley Graham models Beyoncé's IVY PARK collection as she and Ciara are the latest to receive it

Nobody actually buys beyonce's ivy park clothing line!, Page 25

Nobody actually buys beyonce's ivy park clothing line!, Page 4

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アディダス×IVYPARK

Source: Beyoncé, Adidas Mutually Agree to Part Ways, Page 20

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