Wacoal Acquires Lingerie Brand Lively for $85 Million to Expand

The DTC company, with stores in NYC and Chicago, hopes to grow its retail presence with the acquisition.

Legacy bra company Wacoal has acquired young lingerie startup Lively — after testing the newcomer's bras, we're not surprised

EXCLUSIVE: Wacoal America Getting New CEO in Mitch Kauffman

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Direct-to-consumer lingerie brand Lively acquired for $85M

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Direct-to-consumer lingerie brand Lively acquired for $85M

Victoria's Secret alum built multi-million dollar lingerie business by putting people before panties

Wacoal to acquire American lingerie brand Lively

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EXCLUSIVE: Wacoal America Getting New CEO in Mitch Kauffman

Direct-to-consumer lingerie brand Lively acquired for $85M

Athleisure and Lingerie Research