A Brief History of Swedish Fish

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The friendly Swedish Fish are a staple of the U.S. candy scene, a denizen of nearly every movie theater counter and convenience store. But where did they come from? And why fish? Why not Swedish Reindeer? Or Geese? There isn't a lot of research on Swedish Fish out there, but here's what we know.
The friendly Swedish Fish are a staple of the U.S. candy scene, a denizen of nearly every movie theater counter and convenience store. But where did they come from? And why fish? Why not Swedish Reindeer? Or Geese? There isn't a lot of research on Swedish