Makeup Companies Are All Launching 40 Foundation Shades - The Fenty Effect

Is it just us or is every makeup company coming out with 40 shades of foundation?

Fenty Beauty: How Rihanna's Brand Leverages the Power of Inclusivity

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Inclusive Beauty + Marketing

Fenty Beauty Launches 40 Foundation Shades for Light and Dark Skin - Rihanna Fenty Makeup, fenty beauty

Inclusive Beauty + Marketing

Online Exclusive Fenty Beauty Is Launching 10 More Foundation Shades & Here's Exactly Which Tones Were Added, fenty beauty foundation

Fenty Beauty: Case Study — MARKETING-ISH

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Makeup Brands That Have More Than 50 Foundation Shades